In the 1970s, Eric White, fascinated by the antibacterial power of Tea Tree Oil, started nurturing the dream of bringing the amazing benefits of this natural plant-based oil to the world.
He established a Tea Tree plantation in northern NSW, Australia, an environment ideal for the growth of the majestic medicinal Tea Tree. Melaleuca alternifolia is native to the area.

After four years of painstaking research and lobbying, a crown lease was granted for the land Eric was developing. It arrived via the once-a-week mail, on a Thursday in 1976…and Thursday Plantation was born.