What is BraveBearFit.com?
BraveBearFit.com is more than an online store—it’s a destination for living a healthier, happier and more adventurous life.
We believe feeling good isn’t just about what you put into your body. It’s about how you move, recover, nourish yourself, care for your skin, protect your wellbeing, and make the most of every day.
That’s why BraveBearFit.com brings together a carefully selected collection of health, wellness, beauty, longevity, fitness, leisure and lifestyle products, with a special focus on discovering innovative and trusted New Zealand brands. From nutrition and supplements to skincare, recovery, activewear, outdoor and leisure products, we’re here to make better choices easier to find.
Why BraveBearFit.com?
Because we don't believe wellness should feel complicated, intimidating or boring.
We want to inspire people to live well, feel well and feel brave—whether that means taking better care of your health, getting active, trying something new, recovering harder, slowing down, or simply enjoying life a little more.
The Bear represents strength, resilience and instinct.
The Brave represents courage, curiosity and the willingness to step outside your comfort zone.
And Fit represents more than fitness—it represents being ready for life.
We’re here to help you become stronger in body, healthier in mind and braver in life.
So explore. Discover. Try something new.
Live Well. Feel Well. Feel Brave.
Who Is BraveBearFit
Hi, I’m Nic, the Founder and Owner of
BraveBearFit.com and Brave Bear Fitness & Leisure.
Born in Sweden and moving to New Zealand with my parents at the age of 11, I grew up and lived in Orewa on the beautiful Hibiscus Coast and have called the North Shore of Auckland home for much of my life.
From an early age, sport and fitness became a big part of who I am. I played a variety of sports growing up, including soccer (football) at representative level, while developing a strong passion for fitness, weight training and running. That passion even saw me take on the challenge of completing several half marathons.
In 2015, my love of fitness led me to complete a qualification in Personal Training. This was really where my journey began. Over the following years, I had the privilege of helping friends, family and a number of private clients with their own fitness journeys—supporting them as they worked towards becoming healthier, stronger and more confident versions of themselves.
Like most journeys, mine has had its twists and turns.
The Covid lockdowns brought unexpected challenges and changes, but they also opened the door to new opportunities. I found myself working within the E-commerce and Health Supplement industries, gaining valuable experience and a deeper understanding of the health, wellness and lifestyle space.
It was during my time working for a health supplement company that the idea for BraveBearFit.com was born.
What began as Brave Bear Fitness & Leisure, originally created as an end-of-line and overstocked goods outlet company, began to evolve into something much bigger—a vision for an online destination that brings together the things I genuinely believe can help people live better.
And so, BraveBearFit.com was created.
A New Zealand-born Vision
My vision is to build an online destination for Health, Wellness, Longevity and Leisure products, with a particular focus on products designed and made in New Zealand.
New Zealand is blessed with incredible natural ingredients, innovative products and passionate home-grown brands. I want BraveBearFit.com to help celebrate and showcase these, while making it easier for people to discover products that can support their health, wellbeing and lifestyle.
With the help of social media and our growing online community, my goal is to create a one-stop destination for Health, Wellness, Leisure, Longevity and Lifestyle solutions—a place where people can discover, learn, connect and find products that fit into their own journey.
But BraveBearFit.com is about more than products.
It’s about people.
It’s about recognising that everyone's journey is different. It's about taking small steps, making better choices, trying new things, looking after ourselves and having the courage to keep moving forward.
Most importantly, it’s about creating a community of people who believe that life is meant to be lived—not simply endured.
So whether you're starting your fitness journey, looking to improve your health and wellbeing, searching for better lifestyle choices, discovering New Zealand-made products, or simply looking for a little inspiration...
I invite you to join us.
Join us in building a community of people who choose to:
Live Well. Feel Well. Feel Brave.
Welcome to BraveBearFit.com
Nic