Description

Our Whitening Toothpaste is a fluoride-free formula that’s NATRUE certified natural and clinically proven to visibly enhance the whiteness of teeth by up to 3.5 shades in just three weeks*. Naturally flavoured with sea salt, it supports a radiant smile while freshening breath.

Made without synthetic colours, artificial flavours, parabens, or SLS, this vegan-friendly and cruelty-free toothpaste offers a clean, conscious approach to everyday oral care. Suitable for the whole family, it’s a naturally effective way to brighten your smile with confidence.

• Made in New Zealand
• NATRUE certified natural
• Fluoride free
• No synthetic colours
• No artificial flavours
• SLS & Paraben free
• Vegan friendly
• Cruelty free

Made in New Zealand and naturally certified to the NATRUE standard.

Since 1923 Red Seal since have made products with a simple belief, when you put incredible in, you get incredible out.

*With regular brushing twice a day for two minutes. Individual results may vary. Based on 20 individuals in our Whitening Toothpaste clinical study.

Directions

Brush at least twice a day or after every meal for 2 minutes or as recommended by your dental professional. 

Children five years and under should use a smear of toothpaste and children six years and over should use a pea-sized amount of toothpaste. 

Avoid swallowing. Rinse with a small amount of water. It is recommended for adults to supervise young children.

Ingredients

Hydrated Silica, Water, Sorbitol, Glycerin, Xylitol, Lauryl Glucoside, Xanthan Gum, Sea Salt, Sodium Cocoyl Glutamate, Mentha Viridis (Spearmint) Leaf Oil, Stevioside, Eucalyptus Globulus Leaf Oil, Aloe Barbadensis (Aloe Vera) Leaf Juice, Mentha Piperita (Peppermint) Oil, Menthol, Leptospermum Scoparium (Manuka) Branch/Leaf Oil, Totarol, Colourant (Mica (CI 77019), Silica, CI 77491 (Iron Oxide Red).