Do Better Colab
How it all began.
In April 2021, Jen the founder of Do Better Colab realised that she needed some new snowboard socks, and as she went on the hunt, she encountered a few challenges.
She wanted to avoid synthetic materials due to all the issues with microplastics in our environment. She wanted natural, organically grown fibres that weren’t derived from animals. She also wanted a high performance sock with all the bells and whistles.
To her surprise, she couldn’t find what she was looking for, so she decided to create it and thus Do Better Colab was born.
The evolution.
We live in an amazing time where we have instant access to information about literally EVERYTHING.
It’s a wonderful thing for the most part but at the same time, we are experiencing information overload and it has become increasingly hard to separate fact from opinion.
When it came to environmental issues, she found this to be even more so. And as she went down the path researching fibres to create my perfect snowboard sock, she fell into a rabbit hole of information where there seemed to be no perfect solution.
And that’s when it hit me. There is no perfect.
And the constant drive for us to find perfection causes us to do nothing.
THIS is eco anxiety in a nutshell.
Do Better Colab begins with the humble sock, but it translates into so much more than that.
Do Better
Do Better translates into all areas of life.
It is about making better choices as a consumer, doing better in your health and fitness journey, relationships, work and play. Not seeking perfection, but taking steps to just Do Better.
Colab
Colab is about you, me, us, we, them.
Together and collectively we make a difference.
Together we can do and achieve better things.
