{"title":"WISE ANGLER","description":"\u003cp\u003eWise angler is more than a fishing gear company - they're a team of passionate anglers dedicated to delivering the ultimate fishing experience. Born in New Zealand the brand is built on a love for the ocean, respect for nature and a commitment to empowering anglers with gear that performs at the highest level.\u003c\/p\u003e\n\u003cp\u003eWise Angler crafts gear that honors the sacred bond between angler and ocean. Using sustainable materials and zero-plastic packaging, we create equipment that respects the waters while delivering exceptional performance.\u003c\/p\u003e\n\u003cp\u003eWise Anglers Promise: every Wise Angler product serves both the passionate fisher and the environment that sustains us.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"stormx™-cyclone-minnow-5-soft-lure","title":"StormX™ Cyclone Minnow 5\" Soft Lure","description":"\u003ch2\u003eBuilt to Perform. Inspired by Nature.\u003c\/h2\u003e\n\u003cp\u003eThe \u003cem\u003eStormX Cyclone Minnow\u003c\/em\u003e soft lure range is built for light-to-medium gear fishing across both fresh and salt water. With a natural baitfish profile, tight body roll, and thumping paddle tail, it delivers strike-triggering action on the drop, lift, or slow retrieve. Whether you’re stalking trout in streams or working estuaries for snapper, this lure adapts to every situation.\u003c\/p\u003e\n\u003cp\u003eEach lure is made from our exclusive \u003cstrong\u003eElaStormX™\u003c\/strong\u003e super-stretch material — built to handle multiple hook-ups without tearing. The floating design keeps the tail upright during pauses, perfect for dead-stick techniques and finesse fishing in shallows or over structure. Infused with \u003cstrong\u003eProBait™\u003c\/strong\u003e natural baitfish scent, it invites strikes and boosts hook-up rates.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoose your size based on gear and target conditions:\u003c\/strong\u003e\u003cbr\u003e3” – Perfect for finesse setups and smaller predators\u003cbr\u003e4” – Versatile size for estuary and freshwater systems\u003cbr\u003e5” – Ideal for larger presentations and aggressive feeders\u003c\/p\u003e\n\u003cp\u003eThis is next-gen soft lure fishing — built for performance, built to last, and built for the planet.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNatural baitfish profile with realistic scale detail\u003c\/li\u003e\n\u003cli\u003ePaddle tail with tight roll and thumping action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElaStormX™\u003c\/strong\u003e super-stretch, tear-resistant material\u003c\/li\u003e\n\u003cli\u003eFloating design – tail lifts naturally when paused\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProBait™\u003c\/strong\u003e scent to trigger and hold strikes\u003c\/li\u003e\n\u003cli\u003eWorks with jig heads, weedless rigs, or finesse setups\u003c\/li\u003e\n\u003cli\u003e100% plastic-free, home-compostable packaging\u003c\/li\u003e\n\u003cli\u003eNon-toxic, PVC-free, plastisol-free, and phthalate-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTarget Species\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAustralia:\u003c\/strong\u003e Trout, Australian bass, redfin, flathead, bream, mangrove jack\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew Zealand:\u003c\/strong\u003e Brown \u0026amp; rainbow trout, salmon, kahawai, trevally, snapper (light gear)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSizes Available:\u003c\/strong\u003e 3\", 4\", 5\"\u003cbr\u003e\u003cstrong\u003eQty per Pack:\u003c\/strong\u003e 3” (8), 4” (6), 5” (5)\u003cbr\u003e\u003cstrong\u003eScent:\u003c\/strong\u003e ProBait™ – Natural Baitfish Infusion\u003cbr\u003e\u003cstrong\u003eLaunch:\u003c\/strong\u003e September 2025\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStormX Cyclone Minnow — the ultimate soft lure range for light to medium gear. Built tough. Built clean. Built to catch.\u003c\/strong\u003e\u003c\/p\u003e","brand":"WISE ANGLER","offers":[{"title":"Pichard Glow UV \/ 5pcs","offer_id":45004698812470,"sku":"WACMSL-5 PGUV","price":13.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5990\/1494\/files\/IMG_2363_1.jpg?v=1773561049"},{"product_id":"stormx™-storm-shad-5-soft-lure","title":"StormX™ Storm Shad 5\" Soft Lure","description":"\u003ch2 data-start=\"282\" data-end=\"337\"\u003e\u003cstrong data-start=\"282\" data-end=\"337\"\u003eCompact Power. Cleaner Fishing. Inspired by Nature.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"339\" data-end=\"577\"\u003eThe StormX Storm Shad 5\" is a floating soft lure built for precision strikes and high hook-up rates. Compact, responsive, and sustainable — this lure is deadly on snapper, reef fish, and estuary predators across Australia and New Zealand.\u003c\/p\u003e\n\u003cp data-start=\"579\" data-end=\"849\"\u003eWith its baitfish-inspired body and aggressive forked tail, the Storm Shad 5\" creates realistic movement on every retrieve. Whether you’re casting from the shore or drifting structure by boat, this lure stays in the strike zone longer and triggers instinct-driven bites.\u003c\/p\u003e\n\u003chr data-start=\"851\" data-end=\"854\"\u003e\n\u003ch3 data-start=\"856\" data-end=\"901\"\u003e\u003cstrong data-start=\"860\" data-end=\"899\"\u003eBuilt for Versatility in Every Cast\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"902\" data-end=\"1241\"\u003eThe Storm Shad 5\" is designed for both land-based and inshore boat anglers targeting mid-size predators. Its floating body allows for controlled presentations — from slow rolls to twitch-and-pause retrieves. On the drop, the tail flutters naturally. On the pause, it suspends in place — creating a vulnerable moment that fish can’t resist.\u003c\/p\u003e\n\u003chr data-start=\"1243\" data-end=\"1246\"\u003e\n\u003ch3 data-start=\"1248\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1252\" data-end=\"1293\"\u003eNatural Profile, Enhanced Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1296\" data-end=\"1549\"\u003eWith a chunky baitfish silhouette, lifelike forked tail, and sculpted scale detail, the Storm Shad mimics local forage like pilchards, mullet, and hardyhead. This design produces subtle vibration and flash that holds up in both clear and stained waters.\u003c\/p\u003e\n\u003chr data-start=\"1551\" data-end=\"1554\"\u003e\n\u003ch3 data-start=\"1556\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1560\" data-end=\"1595\"\u003eProBait™ Natural Scent Infusion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1598\" data-end=\"1791\"\u003eEach Storm Shad 5\" is pre-loaded with Wise Angler’s proprietary ProBait™ scent — an all-natural attractant proven to increase strike rates, especially in pressured or high-traffic environments.\u003c\/p\u003e\n\u003chr data-start=\"1793\" data-end=\"1796\"\u003e\n\u003ch3 data-start=\"1798\" data-end=\"1841\"\u003e\u003cstrong data-start=\"1802\" data-end=\"1839\"\u003eSustainability Without Compromise\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1842\" data-end=\"2139\"\u003eMade for the angler who wants to fish clean without changing how they fish, the Storm Shad 5\" is free from PVC, plastisol, and phthalates. Each pack is 100% plastic-free, inside and out, using certified compostable materials. More lures per pack means fewer restocks and less environmental impact.\u003c\/p\u003e\n\u003chr data-start=\"2141\" data-end=\"2144\"\u003e\n\u003ch3 data-start=\"2146\" data-end=\"2196\"\u003e\u003cstrong data-start=\"2150\" data-end=\"2194\"\u003eMade for Australian \u0026amp; New Zealand Waters\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2197\" data-end=\"2462\"\u003eDesigned and tested locally, this lure is tuned for the species, conditions, and techniques unique to AU\/NZ. From chasing snapper in Port Phillip Bay to targeting bream and trevally in New Zealand estuaries, the Storm Shad 5\" delivers unmatched action in its class.\u003c\/p\u003e\n\u003chr data-start=\"2464\" data-end=\"2467\"\u003e\n\u003ch2 data-start=\"2469\" data-end=\"2498\"\u003e\u003cstrong data-start=\"2472\" data-end=\"2496\"\u003eStormX Storm Shad 5\"\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2499\" data-end=\"2584\"\u003e\u003cstrong data-start=\"2499\" data-end=\"2584\"\u003eBig results from a smaller profile. More hook-ups. Less plastic. All performance.\u003c\/strong\u003e\u003c\/p\u003e","brand":"WISE ANGLER","offers":[{"title":"Pichard Glow UV \/ 6pcs","offer_id":45004698910774,"sku":"WASSSL 5 PGUV","price":13.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5990\/1494\/files\/IMG_2379_1.jpg?v=1773561049"},{"product_id":"stormx™-cyclone-minnow-4-soft-lure","title":"StormX™ Cyclone Minnow  4\" Soft Lure","description":"\u003ch2\u003eBuilt to Perform. Inspired by Nature.\u003c\/h2\u003e\n\u003cp\u003eThe \u003cem\u003eStormX Cyclone Minnow\u003c\/em\u003e soft lure range is built for light-to-medium gear fishing across both fresh and salt water. With a natural baitfish profile, tight body roll, and thumping paddle tail, it delivers strike-triggering action on the drop, lift, or slow retrieve. Whether you’re stalking trout in streams or working estuaries for snapper, this lure adapts to every situation.\u003c\/p\u003e\n\u003cp\u003eEach lure is made from our exclusive \u003cstrong\u003eElaStormX™\u003c\/strong\u003e super-stretch material — built to handle multiple hook-ups without tearing. The floating design keeps the tail upright during pauses, perfect for dead-stick techniques and finesse fishing in shallows or over structure. Infused with \u003cstrong\u003eProBait™\u003c\/strong\u003e natural baitfish scent, it invites strikes and boosts hook-up rates.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoose your size based on gear and target conditions:\u003c\/strong\u003e\u003cbr\u003e3” – Perfect for finesse setups and smaller predators\u003cbr\u003e4” – Versatile size for estuary and freshwater systems\u003cbr\u003e5” – Ideal for larger presentations and aggressive feeders\u003c\/p\u003e\n\u003cp\u003eThis is next-gen soft lure fishing — built for performance, built to last, and built for the planet.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNatural baitfish profile with realistic scale detail\u003c\/li\u003e\n\u003cli\u003ePaddle tail with tight roll and thumping action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElaStormX™\u003c\/strong\u003e super-stretch, tear-resistant material\u003c\/li\u003e\n\u003cli\u003eFloating design – tail lifts naturally when paused\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProBait™\u003c\/strong\u003e scent to trigger and hold strikes\u003c\/li\u003e\n\u003cli\u003eWorks with jig heads, weedless rigs, or finesse setups\u003c\/li\u003e\n\u003cli\u003e100% plastic-free, home-compostable packaging\u003c\/li\u003e\n\u003cli\u003eNon-toxic, PVC-free, plastisol-free, and phthalate-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTarget Species\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAustralia:\u003c\/strong\u003e Trout, Australian bass, redfin, flathead, bream, mangrove jack\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew Zealand:\u003c\/strong\u003e Brown \u0026amp; rainbow trout, salmon, kahawai, trevally, snapper (light gear)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSizes Available:\u003c\/strong\u003e 3\", 4\", 5\"\u003cbr\u003e\u003cstrong\u003eQty per Pack:\u003c\/strong\u003e 3” (8), 4” (6), 5” (5)\u003cbr\u003e\u003cstrong\u003eScent:\u003c\/strong\u003e ProBait™ – Natural Baitfish Infusion\u003cbr\u003e\u003cstrong\u003eLaunch:\u003c\/strong\u003e September 2025\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStormX Cyclone Minnow — the ultimate soft lure range for light to medium gear. Built tough. Built clean. Built to catch.\u003c\/strong\u003e\u003c\/p\u003e","brand":"WISE ANGLER","offers":[{"title":"Whitebait Silver \/ 6pcs","offer_id":45004698943542,"sku":"WACMSL-4 WS","price":13.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5990\/1494\/files\/IMG_2303.jpg?v=1773561050"},{"product_id":"barrel-brass-weight-rolling-swivel","title":"Barrel Brass Weight Rolling Swivel","description":"\u003ch2 data-start=\"863\" data-end=\"944\"\u003e\u003cstrong data-start=\"867\" data-end=\"944\"\u003eDesigned for Strength. Built for Simplicity. Committed to Sustainability.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\" data-start=\"946\" data-end=\"1185\"\u003eThe \u003cstrong data-start=\"950\" data-end=\"1000\"\u003eWise Angler Barrel Brass Weight Rolling Swivel\u003c\/strong\u003e is your go-to solution for streamlined, tangle-free rig setups. With a \u003cstrong data-start=\"1072\" data-end=\"1097\"\u003e100kg breaking strain\u003c\/strong\u003e, this swivel is purpose-built for anglers who demand power and precision in every cast.\u003c\/p\u003e\n\u003cp class=\"\" data-start=\"1187\" data-end=\"1424\"\u003ePerfect for \u003cstrong data-start=\"1199\" data-end=\"1222\"\u003eCarolina Rig setups\u003c\/strong\u003e and \u003cstrong data-start=\"1227\" data-end=\"1248\"\u003estrayline fishing\u003c\/strong\u003e, it reduces the need for multiple components by combining a rolling swivel with a barrel-shaped sinker. The result? Fewer snags, smoother presentations, and more time fishing.\u003c\/p\u003e\n\u003cp class=\"\" data-start=\"1426\" data-end=\"1586\"\u003eWhether you're casting from shore, fishing offshore reefs, or setting up in estuarine waters, this swivel performs across both salt and freshwater environments.\u003c\/p\u003e\n\u003chr class=\"\" data-start=\"1588\" data-end=\"1591\"\u003e\n\u003ch3 class=\"\" data-start=\"1593\" data-end=\"1626\"\u003e\u003cstrong data-start=\"1597\" data-end=\"1626\"\u003eSmart Rigging Made Simple\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"\" data-start=\"1628\" data-end=\"1638\"\u003eTo set up:\u003c\/p\u003e\n\u003col data-start=\"1639\" data-end=\"1758\"\u003e\n\u003cli class=\"\" data-start=\"1639\" data-end=\"1675\"\u003e\n\u003cp class=\"\" data-start=\"1642\" data-end=\"1675\"\u003eTie the swivel to your mainline\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-start=\"1676\" data-end=\"1715\"\u003e\n\u003cp class=\"\" data-start=\"1679\" data-end=\"1715\"\u003eAttach a 3-foot trace to your hook\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-start=\"1716\" data-end=\"1758\"\u003e\n\u003cp class=\"\" data-start=\"1719\" data-end=\"1758\"\u003eFish with confidence and reduced drag\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"\" data-start=\"1760\" data-end=\"1892\"\u003eThis swivel is an excellent choice for strayline fishing enthusiasts looking for subtle yet strong presentation in current or swell.\u003c\/p\u003e\n\u003chr class=\"\" data-start=\"1894\" data-end=\"1897\"\u003e\n\u003ch2 class=\"\" data-start=\"1899\" data-end=\"1945\"\u003e\u003cstrong data-start=\"1902\" data-end=\"1945\"\u003ePlastic-Free Packaging with Real Impact\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\" data-start=\"1947\" data-end=\"2101\"\u003eAs with all Wise Angler tackle, this product comes in \u003cstrong data-start=\"2001\" data-end=\"2036\"\u003ecertified compostable packaging\u003c\/strong\u003e — made from renewable, plant-based materials and tested to meet:\u003c\/p\u003e\n\u003cul data-start=\"2102\" data-end=\"2179\"\u003e\n\u003cli class=\"\" data-start=\"2102\" data-end=\"2135\"\u003e\n\u003cp class=\"\" data-start=\"2104\" data-end=\"2135\"\u003e\u003cstrong data-start=\"2104\" data-end=\"2118\"\u003eASTM D6400\u003c\/strong\u003e (USA standard)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-start=\"2136\" data-end=\"2179\"\u003e\n\u003cp class=\"\" data-start=\"2138\" data-end=\"2179\"\u003e\u003cstrong data-start=\"2138\" data-end=\"2150\"\u003eEN 13432\u003c\/strong\u003e (EU compostability standard)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"\" data-start=\"2181\" data-end=\"2382\"\u003eWe believe great fishing gear shouldn't leave a trace in our oceans. Our packaging breaks down naturally, helping reduce the plastic load on the environment while delivering the performance you expect.\u003c\/p\u003e\n\u003chr class=\"\" data-start=\"2384\" data-end=\"2387\"\u003e\n\u003ch3 class=\"\" data-start=\"2389\" data-end=\"2446\"\u003e\u003cstrong data-start=\"2393\" data-end=\"2446\"\u003eWhy Choose Wise Angler’s Weighted Rolling Swivel?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"2447\" data-end=\"2694\"\u003e\n\u003cli class=\"\" data-start=\"2447\" data-end=\"2472\"\u003e\n\u003cp class=\"\" data-start=\"2449\" data-end=\"2472\"\u003e100kg breaking strain\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-start=\"2473\" data-end=\"2510\"\u003e\n\u003cp class=\"\" data-start=\"2475\" data-end=\"2510\"\u003eCombines weight and swivel in one\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-start=\"2511\" data-end=\"2558\"\u003e\n\u003cp class=\"\" data-start=\"2513\" data-end=\"2558\"\u003eIdeal for Carolina Rig and strayline setups\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-start=\"2559\" data-end=\"2594\"\u003e\n\u003cp class=\"\" data-start=\"2561\" data-end=\"2594\"\u003ePerforms in salt and freshwater\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-start=\"2595\" data-end=\"2636\"\u003e\n\u003cp class=\"\" data-start=\"2597\" data-end=\"2636\"\u003ePackaged plastic-free and compostable\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-start=\"2637\" data-end=\"2694\"\u003e\n\u003cp class=\"\" data-start=\"2639\" data-end=\"2694\"\u003ePart of Wise Angler’s sustainability-first tackle range\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr class=\"\" data-start=\"2696\" data-end=\"2699\"\u003e\n\u003ch2 class=\"\" data-start=\"2701\" data-end=\"2748\"\u003e\u003cstrong data-start=\"2704\" data-end=\"2748\"\u003ePair It Up for the Perfect Strayline Rig\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\" data-start=\"2750\" data-end=\"3007\"\u003eCombine this swivel with any hook from our \u003cstrong data-start=\"2793\" data-end=\"2819\"\u003eWise Angler hook range\u003c\/strong\u003e for the ultimate strayline experience. Whether you're targeting Snapper, Kingfish, or deep reef species, our hooks are engineered for durability, sharpness, and eco-conscious performance.\u003c\/p\u003e\n\u003chr class=\"\" data-start=\"3009\" data-end=\"3012\"\u003e\n\u003ch2 data-start=\"3014\" data-end=\"3062\"\u003e\u003cstrong data-start=\"3018\" data-end=\"3062\"\u003eMake the Switch. Reel it in Sustainably.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3064\" data-end=\"3286\"\u003eUpgrade your fishing kit with tackle that works hard on the water — and even harder for the planet. The Wise Angler \u003cstrong data-start=\"3180\" data-end=\"3218\"\u003eBarrel Brass Weight Rolling Swivel\u003c\/strong\u003e is proof that strong rigs and sustainable gear can go hand in hand.\u003c\/p\u003e","brand":"WISE ANGLER","offers":[{"title":"3 \/ 100kgs QTY 5","offer_id":45004698878006,"sku":"RS-BBW 3 TF-1063","price":15.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5990\/1494\/files\/81C69494-8B2B-4440-9500-9849AB733BD2.jpg?v=1773561050"},{"product_id":"stormx™-storm-shad-5-soft-lure-1","title":"StormX™ Storm Shad 5\" Soft Lure","description":"\u003ch2 data-start=\"282\" data-end=\"337\"\u003e\u003cstrong data-start=\"282\" data-end=\"337\"\u003eCompact Power. Cleaner Fishing. Inspired by Nature.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"339\" data-end=\"577\"\u003eThe StormX Storm Shad 5\" is a floating soft lure built for precision strikes and high hook-up rates. Compact, responsive, and sustainable — this lure is deadly on snapper, reef fish, and estuary predators across Australia and New Zealand.\u003c\/p\u003e\n\u003cp data-start=\"579\" data-end=\"849\"\u003eWith its baitfish-inspired body and aggressive forked tail, the Storm Shad 5\" creates realistic movement on every retrieve. Whether you’re casting from the shore or drifting structure by boat, this lure stays in the strike zone longer and triggers instinct-driven bites.\u003c\/p\u003e\n\u003chr data-start=\"851\" data-end=\"854\"\u003e\n\u003ch3 data-start=\"856\" data-end=\"901\"\u003e\u003cstrong data-start=\"860\" data-end=\"899\"\u003eBuilt for Versatility in Every Cast\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"902\" data-end=\"1241\"\u003eThe Storm Shad 5\" is designed for both land-based and inshore boat anglers targeting mid-size predators. Its floating body allows for controlled presentations — from slow rolls to twitch-and-pause retrieves. On the drop, the tail flutters naturally. On the pause, it suspends in place — creating a vulnerable moment that fish can’t resist.\u003c\/p\u003e\n\u003chr data-start=\"1243\" data-end=\"1246\"\u003e\n\u003ch3 data-start=\"1248\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1252\" data-end=\"1293\"\u003eNatural Profile, Enhanced Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1296\" data-end=\"1549\"\u003eWith a chunky baitfish silhouette, lifelike forked tail, and sculpted scale detail, the Storm Shad mimics local forage like pilchards, mullet, and hardyhead. This design produces subtle vibration and flash that holds up in both clear and stained waters.\u003c\/p\u003e\n\u003chr data-start=\"1551\" data-end=\"1554\"\u003e\n\u003ch3 data-start=\"1556\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1560\" data-end=\"1595\"\u003eProBait™ Natural Scent Infusion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1598\" data-end=\"1791\"\u003eEach Storm Shad 5\" is pre-loaded with Wise Angler’s proprietary ProBait™ scent — an all-natural attractant proven to increase strike rates, especially in pressured or high-traffic environments.\u003c\/p\u003e\n\u003chr data-start=\"1793\" data-end=\"1796\"\u003e\n\u003ch3 data-start=\"1798\" data-end=\"1841\"\u003e\u003cstrong data-start=\"1802\" data-end=\"1839\"\u003eSustainability Without Compromise\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1842\" data-end=\"2139\"\u003eMade for the angler who wants to fish clean without changing how they fish, the Storm Shad 5\" is free from PVC, plastisol, and phthalates. Each pack is 100% plastic-free, inside and out, using certified compostable materials. More lures per pack means fewer restocks and less environmental impact.\u003c\/p\u003e\n\u003chr data-start=\"2141\" data-end=\"2144\"\u003e\n\u003ch3 data-start=\"2146\" data-end=\"2196\"\u003e\u003cstrong data-start=\"2150\" data-end=\"2194\"\u003eMade for Australian \u0026amp; New Zealand Waters\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2197\" data-end=\"2462\"\u003eDesigned and tested locally, this lure is tuned for the species, conditions, and techniques unique to AU\/NZ. From chasing snapper in Port Phillip Bay to targeting bream and trevally in New Zealand estuaries, the Storm Shad 5\" delivers unmatched action in its class.\u003c\/p\u003e\n\u003chr data-start=\"2464\" data-end=\"2467\"\u003e\n\u003ch2 data-start=\"2469\" data-end=\"2498\"\u003e\u003cstrong data-start=\"2472\" data-end=\"2496\"\u003eStormX Storm Shad 5\"\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2499\" data-end=\"2584\"\u003e\u003cstrong data-start=\"2499\" data-end=\"2584\"\u003eBig results from a smaller profile. More hook-ups. Less plastic. All performance.\u003c\/strong\u003e\u003c\/p\u003e","brand":"WISE ANGLER","offers":[{"title":"Poddy Gold \/ 6pcs","offer_id":45004698845238,"sku":"WACMSL-5 PG","price":13.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5990\/1494\/files\/IMG_2377_1.jpg?v=1773561050"},{"product_id":"stormx™-cyclone-minnow-3-soft-lure","title":"StormX™ Cyclone Minnow  3\" Soft Lure","description":"\u003ch2\u003eBuilt to Perform. Inspired by Nature.\u003c\/h2\u003e\n\u003cp\u003eThe \u003cem\u003eStormX Cyclone Minnow\u003c\/em\u003e soft lure range is built for light-to-medium gear fishing across both fresh and salt water. With a natural baitfish profile, tight body roll, and thumping paddle tail, it delivers strike-triggering action on the drop, lift, or slow retrieve. Whether you’re stalking trout in streams or working estuaries for snapper, this lure adapts to every situation.\u003c\/p\u003e\n\u003cp\u003eEach lure is made from our exclusive \u003cstrong\u003eElaStormX™\u003c\/strong\u003e super-stretch material — built to handle multiple hook-ups without tearing. The floating design keeps the tail upright during pauses, perfect for dead-stick techniques and finesse fishing in shallows or over structure. Infused with \u003cstrong\u003eProBait™\u003c\/strong\u003e natural baitfish scent, it invites strikes and boosts hook-up rates.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoose your size based on gear and target conditions:\u003c\/strong\u003e\u003cbr\u003e3” – Perfect for finesse setups and smaller predators\u003cbr\u003e4” – Versatile size for estuary and freshwater systems\u003cbr\u003e5” – Ideal for larger presentations and aggressive feeders\u003c\/p\u003e\n\u003cp\u003eThis is next-gen soft lure fishing — built for performance, built to last, and built for the planet.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNatural baitfish profile with realistic scale detail\u003c\/li\u003e\n\u003cli\u003ePaddle tail with tight roll and thumping action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElaStormX™\u003c\/strong\u003e super-stretch, tear-resistant material\u003c\/li\u003e\n\u003cli\u003eFloating design – tail lifts naturally when paused\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProBait™\u003c\/strong\u003e scent to trigger and hold strikes\u003c\/li\u003e\n\u003cli\u003eWorks with jig heads, weedless rigs, or finesse setups\u003c\/li\u003e\n\u003cli\u003e100% plastic-free, home-compostable packaging\u003c\/li\u003e\n\u003cli\u003eNon-toxic, PVC-free, plastisol-free, and phthalate-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTarget Species\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAustralia:\u003c\/strong\u003e Trout, Australian bass, redfin, flathead, bream, mangrove jack\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew Zealand:\u003c\/strong\u003e Brown \u0026amp; rainbow trout, salmon, kahawai, trevally, snapper (light gear)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSizes Available:\u003c\/strong\u003e 3\", 4\", 5\"\u003cbr\u003e\u003cstrong\u003eQty per Pack:\u003c\/strong\u003e 3” (8), 4” (6), 5” (5)\u003cbr\u003e\u003cstrong\u003eScent:\u003c\/strong\u003e ProBait™ – Natural Baitfish Infusion\u003cbr\u003e\u003cstrong\u003eLaunch:\u003c\/strong\u003e September 2025\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStormX Cyclone Minnow — the ultimate soft lure range for light to medium gear. Built tough. Built clean. Built to catch.\u003c\/strong\u003e\u003c\/p\u003e","brand":"WISE ANGLER","offers":[{"title":"Squid Ink - Glow UV \/ 8 pcs","offer_id":45004699009078,"sku":"WACMSL-3 SI","price":13.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5990\/1494\/files\/IMG_2384_3.jpg?v=1773561050"},{"product_id":"stormx™-storm-shad-7-soft-lure","title":"StormX™ Storm Shad 7\" Soft Lure","description":"\u003ch2 data-start=\"238\" data-end=\"281\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong data-start=\"238\" data-end=\"281\"\u003eBuilt for Big Fish. Inspired by Nature.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"283\" data-end=\"612\"\u003eThe StormX Storm Shad 7\" is a floating soft lure engineered for the toughest predators across Australia and New Zealand. With its chunky baitfish body, lifelike forked tail, and scale-textured finish, it strikes the ideal balance between realism and reaction — making it deadly on snapper, kingfish, barramundi, and reef species.\u003c\/p\u003e\n\u003cp data-start=\"614\" data-end=\"905\"\u003eOn the drop, the tail flutters. On the pause, it suspends naturally. On a slow roll, it delivers a subtle yet powerful swim. Whether you're casting over reefs, working deep channels, or twitching along structure, the Storm Shad stays in the strike zone longer — right where the bite happens.\u003c\/p\u003e\n\u003cp data-start=\"907\" data-end=\"1186\"\u003eInfused with ProBait™ natural scent and built for durability, this lure delivers consistent hook-up rates without the constant re-rigging. It comes packaged 100% plastic-free in fully compostable materials, and includes more baits per pack — offering better value and less waste.\u003c\/p\u003e\n\u003cp data-start=\"1188\" data-end=\"1316\"\u003eMade for serious anglers who fish with purpose, StormX helps reduce your environmental impact without changing the way you fish.\u003c\/p\u003e\n\u003cp data-start=\"1318\" data-end=\"1382\"\u003e\u003cstrong data-start=\"1318\" data-end=\"1382\"\u003eIncrease hook-ups. Reduce your footprint. Fish with purpose.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr data-start=\"1384\" data-end=\"1387\"\u003e\n\u003ch3 data-start=\"1389\" data-end=\"1417\"\u003e\u003cstrong data-start=\"1393\" data-end=\"1415\"\u003ePerformance Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1418\" data-end=\"1652\"\u003eThe Storm Shad's thick baitfish silhouette and forked tail create a natural swim pattern that triggers reaction strikes. Its floating profile keeps the lure in the strike zone longer — ideal for paused or slow-retrieved presentations.\u003c\/p\u003e\n\u003chr data-start=\"1654\" data-end=\"1657\"\u003e\n\u003ch3 data-start=\"1659\" data-end=\"1683\"\u003e\u003cstrong data-start=\"1663\" data-end=\"1681\"\u003eNatural Appeal\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1684\" data-end=\"1852\"\u003eDetailed scale pattern, sculpted fins, and subtle branding provide realistic texture and visual contrast — helping the lure stand out in both clear and pressured water.\u003c\/p\u003e\n\u003chr data-start=\"1854\" data-end=\"1857\"\u003e\n\u003ch3 data-start=\"1859\" data-end=\"1893\"\u003e\u003cstrong data-start=\"1863\" data-end=\"1891\"\u003eScent-Infused for Action\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1894\" data-end=\"2047\"\u003eEvery Storm Shad is infused with ProBait™ natural scent — an all-natural attractant proven to increase hook-up rates, especially when fish are shut down.\u003c\/p\u003e\n\u003chr data-start=\"2049\" data-end=\"2052\"\u003e\n\u003ch3 data-start=\"2054\" data-end=\"2085\"\u003e\u003cstrong data-start=\"2058\" data-end=\"2083\"\u003eSustainable by Design\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2086\" data-end=\"2255\"\u003eFree from PVC, plastisol, and phthalates, and packaged using 100% compostable materials — inside and out. More baits per pack means less packaging and more time fishing.\u003c\/p\u003e\n\u003chr data-start=\"2257\" data-end=\"2260\"\u003e\n\u003ch3 data-start=\"2262\" data-end=\"2302\"\u003e\u003cstrong data-start=\"2266\" data-end=\"2300\"\u003ePurpose-Built for AU\/NZ Waters\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2303\" data-end=\"2483\"\u003eDesigned and tested specifically for Australian and New Zealand conditions. From the reefs of the Coral Sea to the deep channels of the Hauraki Gulf, Storm Shad is made to perform.\u003c\/p\u003e","brand":"WISE ANGLER","offers":[{"title":"Yellow Tail \/ 5pcs","offer_id":45004698976310,"sku":"WASSSL-7 YT","price":13.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5990\/1494\/files\/IMG_2306_46ecfe7e-da3c-4d69-8bff-4cd856591650.jpg?v=1773561050"},{"product_id":"italian-snap-rolling-swivel","title":"Italian Snap Rolling Swivel","description":"\u003ch2 id=\"tinymce_scroll_sign\"\u003eExperience the Quality of Italian Swivel\u003c\/h2\u003e\n\u003cp\u003eExperience effortless connections between your soft bait main lines and jig heads with the Italian Snap Rolling Swivel. Its narrow eye tip creates a secure and reliable attachment—allowing you to switch hooks in just seconds. Enjoy enhanced bait presentation and swimming abilities with this versatile and dependable product.\u003c\/p\u003e\n\u003cp\u003eOur Italian Snap Rolling Swivel offers a reliable, sustainable fishing experience. From its sustainable packaging, formed with 100% plant-based materials that meet ASTM6400 and EN1343 standards, you can be sure that your purchase is committed to environmental sustainability and carbon neutrality. Good for the catch. Good for the earth.\u003c\/p\u003e\n\u003ch3\u003eWhat Sets the Italian Swivel Apart\u003c\/h3\u003e\n\u003cp\u003eThe Italian Snap Rolling Swivel is a remarkable choice for anglers looking for reliability. Made from high-quality materials, this swivel provides exceptional strength and durability. Because it is designed with precision, users can trust it to withstand the toughest conditions. Fishermen appreciate how this swivel minimizes line twist, ensuring a smooth fishing experience. Therefore, it's easy to see why so many people favor the Italian swivel for their tackle box.\u003c\/p\u003e\n\u003ch3\u003eBenefits of Using This Swivel\u003c\/h3\u003e\n\u003cp\u003eSwitching to an Italian Snap Rolling Swivel can significantly enhance your fishing excursions. However, many anglers might not realize the difference a quality swivel can make in their overall success. It helps in securing lures, bait, and other tackle more effectively, leading to better catches. Additionally, the swivel's unique design allows for quick and easy changes, helping you adapt to different fishing strategies.\u003c\/p\u003e\n\u003ch3\u003eHow to Incorporate the Italian Swivel in Your Gear\u003c\/h3\u003e\n\u003cp\u003eIncorporating the Italian Snap Rolling Swivel into your fishing gear is simple and beneficial. You can attach it to your line without worry, and that gives you more confidence in your catch. Whether you are a beginner or a seasoned angler, this swivel is versatile and easy to use. Furthermore, its compact design means it won't take up much space in your tackle box, making it a smart addition to your fishing essentials.\u003c\/p\u003e","brand":"WISE ANGLER","offers":[{"title":"1\/0  45kgs QTY 6","offer_id":45004699041846,"sku":"RS-IS 1\/0 TF-1098","price":9.99,"currency_code":"NZD","in_stock":true},{"title":"2 \/  30kgs QTY 8","offer_id":45004699074614,"sku":"RS-IS 2 TF-1098","price":9.49,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5990\/1494\/files\/F8DB5D5D-F654-4514-9DC9-3D34311B63C9.jpg?v=1773561050"},{"product_id":"beak-hook-extra-long-point-luminous-green","title":"Beak Hook - Extra Long Point \/ Luminous Green","description":"\u003ch2 id=\"tinymce_scroll_sign\"\u003eDiscover the Benefits of the Beak Hook\u003c\/h2\u003e\n\u003cp\u003eExperience the Wise Angler's Beak Hook, which has a uniquely long point for quick and secure hook-ups. High-carbon steel with a bright green paint provides added fish attraction, while the strong, sharp point penetrates fast and reliably holds its edge. Our product is constructed in an environmentally friendly manner, with sustainable packaging made from plant-based materials, certified to both ASTM6400 and EN1343 compostability standards. Enjoy a guilt-free catch, knowing that our packaging is 100% compostable - truly \"Good for the catch - Good for the earth\".\u003c\/p\u003e\n\u003ch3\u003eEnhanced Performance with Beak Hook\u003c\/h3\u003e\n\u003cp\u003eThe Beak Hook is designed for optimal performance because its extra long point ensures greater penetration. This is essential when trying to secure a catch, as a deeper hold increases the chances of keeping the fish hooked. Anglers will appreciate how the beak design helps reduce missed strikes, making every fishing trip more successful. The unique shape allows it to glide through the water easily, attracting fish with less resistance.\u003c\/p\u003e\n\u003ch3\u003eLuminous Green Color for Increased Visibility\u003c\/h3\u003e\n\u003cp\u003eThis beak hook features a luminous green color, which provides excellent visibility underwater. The bright hue allows anglers to see their hooks in murky waters, reducing the chances of losing them. Moreover, it can help attract fish in low-light conditions, making it a versatile choice for day or night fishing. The luminous aspect ensures that you can always keep track of your gear while fishing, even in dim environments.\u003c\/p\u003e\n\u003ch3\u003eDurability and Reliability\u003c\/h3\u003e\n\u003cp\u003eConstructed from high-quality materials, the Beak Hook is built to last. It withstands the wear and tear of fishing, so you won’t have to worry about frequent replacements. The strong construction means that this hook is not only reliable but also able to handle larger fish species. 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Whether you’re casting from the shore or drifting structure by boat, this lure stays in the strike zone longer and triggers instinct-driven bites.\u003c\/p\u003e\n\u003chr data-start=\"851\" data-end=\"854\"\u003e\n\u003ch3 data-start=\"856\" data-end=\"901\"\u003e\u003cstrong data-start=\"860\" data-end=\"899\"\u003eBuilt for Versatility in Every Cast\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"902\" data-end=\"1241\"\u003eThe Storm Shad 5\" is designed for both land-based and inshore boat anglers targeting mid-size predators. Its floating body allows for controlled presentations — from slow rolls to twitch-and-pause retrieves. On the drop, the tail flutters naturally. On the pause, it suspends in place — creating a vulnerable moment that fish can’t resist.\u003c\/p\u003e\n\u003chr data-start=\"1243\" data-end=\"1246\"\u003e\n\u003ch3 data-start=\"1248\" data-end=\"1295\"\u003e\u003cstrong data-start=\"1252\" data-end=\"1293\"\u003eNatural Profile, Enhanced Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1296\" data-end=\"1549\"\u003eWith a chunky baitfish silhouette, lifelike forked tail, and sculpted scale detail, the Storm Shad mimics local forage like pilchards, mullet, and hardyhead. This design produces subtle vibration and flash that holds up in both clear and stained waters.\u003c\/p\u003e\n\u003chr data-start=\"1551\" data-end=\"1554\"\u003e\n\u003ch3 data-start=\"1556\" data-end=\"1597\"\u003e\u003cstrong data-start=\"1560\" data-end=\"1595\"\u003eProBait™ Natural Scent Infusion\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1598\" data-end=\"1791\"\u003eEach Storm Shad 5\" is pre-loaded with Wise Angler’s proprietary ProBait™ scent — an all-natural attractant proven to increase strike rates, especially in pressured or high-traffic environments.\u003c\/p\u003e\n\u003chr data-start=\"1793\" data-end=\"1796\"\u003e\n\u003ch3 data-start=\"1798\" data-end=\"1841\"\u003e\u003cstrong data-start=\"1802\" data-end=\"1839\"\u003eSustainability Without Compromise\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1842\" data-end=\"2139\"\u003eMade for the angler who wants to fish clean without changing how they fish, the Storm Shad 5\" is free from PVC, plastisol, and phthalates. Each pack is 100% plastic-free, inside and out, using certified compostable materials. More lures per pack means fewer restocks and less environmental impact.\u003c\/p\u003e\n\u003chr data-start=\"2141\" data-end=\"2144\"\u003e\n\u003ch3 data-start=\"2146\" data-end=\"2196\"\u003e\u003cstrong data-start=\"2150\" data-end=\"2194\"\u003eMade for Australian \u0026amp; New Zealand Waters\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2197\" data-end=\"2462\"\u003eDesigned and tested locally, this lure is tuned for the species, conditions, and techniques unique to AU\/NZ. From chasing snapper in Port Phillip Bay to targeting bream and trevally in New Zealand estuaries, the Storm Shad 5\" delivers unmatched action in its class.\u003c\/p\u003e\n\u003chr data-start=\"2464\" data-end=\"2467\"\u003e\n\u003ch2 data-start=\"2469\" data-end=\"2498\"\u003e\u003cstrong data-start=\"2472\" data-end=\"2496\"\u003eStormX Storm Shad 5\"\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2499\" data-end=\"2584\"\u003e\u003cstrong data-start=\"2499\" data-end=\"2584\"\u003eBig results from a smaller profile. More hook-ups. Less plastic. 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Utilizing the catch-and-release method, the Light Circle Hook ensures that you look after your fish by hooking them in the corner of their mouth. \u003c\/p\u003e\n\u003cp\u003eThe Light Circle Hook is packed using 100% plant-based materials that meet the highest environmental standards – ASTM6400 and EN1343. Enjoy your catch knowing you are helping to protect our oceans from plastic pollution and supporting environmental sustainability. Good for the catch and good for the earth!\u003c\/p\u003e\n\u003ch3\u003eEfficient Design for Better Hooking\u003c\/h3\u003e\n\u003cp\u003eThe light circle hook is specially designed to minimize fish injuries while ensuring a solid hook. Unlike standard hooks, its circular shape allows it to catch the fish in the corner of the mouth. When a fish bites, the hook automatically slides into position. This means that anglers can enjoy a higher catch rate, especially when fishing for species like trout and bass. Additionally, using a light circle hook reduces the risk of deep hooking, making it an excellent choice for catch-and-release fishing.\u003c\/p\u003e\n\u003ch3\u003eVersatile Usage in Various Fishing Conditions\u003c\/h3\u003e\n\u003cp\u003eAnother significant advantage of the light circle hook is its versatility. Whether you're kayak fishing in a shallow lake or deep-sea fishing, these hooks perform exceptionally well. Their lightweight design helps them work effectively with lighter test lines and baits. Because of this adaptability, anglers can switch between different fishing styles without needing multiple types of hooks. Therefore, having a pack of light circle hooks in your tackle box is practical and cost-effective.\u003c\/p\u003e\n\u003ch3\u003eEnhanced Durability and Performance\u003c\/h3\u003e\n\u003cp\u003eDurability is crucial for any fishing gear, and the light circle hook does not disappoint. Constructed from high-quality materials, these hooks resist bending and corrosion, which are common problems in fishing gear. This means that even after multiple trips and exposure to harsh saltwater, your hooks will remain reliable. 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Featuring a \u003cstrong data-start=\"460\" data-end=\"500\"\u003erazor-sharp, extra-long needle point\u003c\/strong\u003e, this beak-style fishing hook ensures fast penetration and secure hooksets, even in the toughest conditions.\u003c\/p\u003e\n\u003cp class=\"\" data-start=\"611\" data-end=\"945\"\u003eCrafted from \u003cstrong data-start=\"624\" data-end=\"645\"\u003ehigh-carbon steel\u003c\/strong\u003e and finished in vibrant \u003cstrong data-start=\"670\" data-end=\"706\"\u003eUV-reactive pink ceramic coating\u003c\/strong\u003e, this hook adds visual attraction to your bait, stimulating more bites from snapper, kahawai, trevally, and other species. Its \u003cstrong data-start=\"834\" data-end=\"850\"\u003eoffset point\u003c\/strong\u003e helps land fish in the corner of the mouth, making it ideal for \u003cstrong data-start=\"915\" data-end=\"944\"\u003ecatch-and-release fishing\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"\" data-start=\"611\" data-end=\"945\"\u003e\u003cstrong data-start=\"959\" data-end=\"976\"\u003e       Key Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"977\" data-end=\"1313\"\u003e\n\u003cli class=\"\" data-start=\"977\" data-end=\"1030\"\u003e\n\u003cp class=\"\" data-start=\"979\" data-end=\"1030\"\u003eBeak hook design for \u003cstrong data-start=\"1000\" data-end=\"1028\"\u003estrong, precise hook-ups\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-start=\"1031\" data-end=\"1081\"\u003e\n\u003cp class=\"\" data-start=\"1033\" data-end=\"1081\"\u003e\u003cstrong data-start=\"1033\" data-end=\"1051\"\u003ePink UV finish\u003c\/strong\u003e to trigger aggressive bites\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-start=\"1082\" data-end=\"1133\"\u003e\n\u003cp class=\"\" data-start=\"1084\" data-end=\"1133\"\u003e\u003cstrong data-start=\"1084\" data-end=\"1104\"\u003eExtra-long point\u003c\/strong\u003e improves bait presentation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-start=\"1134\" data-end=\"1195\"\u003e\n\u003cp class=\"\" data-start=\"1136\" data-end=\"1195\"\u003eMade with \u003cstrong data-start=\"1146\" data-end=\"1167\"\u003ehigh-carbon steel\u003c\/strong\u003e for marine-grade strength\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-start=\"1196\" data-end=\"1252\"\u003e\n\u003cp class=\"\" data-start=\"1198\" data-end=\"1252\"\u003eGreat for \u003cstrong data-start=\"1208\" data-end=\"1250\"\u003esurfcasting, estuary, and reef fishing\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-start=\"1253\" data-end=\"1313\"\u003e\n\u003cp class=\"\" data-start=\"1255\" data-end=\"1313\"\u003eExcellent for use with \u003cstrong data-start=\"1278\" data-end=\"1313\"\u003epilchards, squid, or soft baits\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1320\" data-end=\"1366\"\u003e\u003cstrong data-start=\"1327\" data-end=\"1366\"\u003eSustainable, Plastic-Free Packaging\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp class=\"\" data-start=\"1368\" data-end=\"1640\"\u003eLike all Wise Angler products, these hooks are packaged using \u003cstrong data-start=\"1430\" data-end=\"1473\"\u003e100% compostable, plant-based materials\u003c\/strong\u003e, certified to \u003cstrong data-start=\"1488\" data-end=\"1500\"\u003eASTM6400\u003c\/strong\u003e and \u003cstrong data-start=\"1505\" data-end=\"1516\"\u003eEN13432\u003c\/strong\u003e standards. Designed for eco-conscious anglers, our packaging helps reduce plastic waste and protect the marine environment.\u003c\/p\u003e\n\u003cblockquote data-start=\"1642\" data-end=\"1690\"\u003e\n\u003cp class=\"\" data-start=\"1644\" data-end=\"1690\"\u003e\u003cstrong data-start=\"1644\" data-end=\"1690\"\u003e“Good for the catch – Good for the earth.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"WISE ANGLER","offers":[{"title":"3\/0 QTY 10","offer_id":45004699893814,"sku":"BH-P 3\/0 H11301","price":12.99,"currency_code":"NZD","in_stock":true},{"title":"4\/0 QTY 10","offer_id":45004699926582,"sku":"BH-P 4\/0 H11301","price":12.99,"currency_code":"NZD","in_stock":true},{"title":"5\/0 QTY 10","offer_id":45004699959350,"sku":"BH-P 5\/0 H11301","price":12.99,"currency_code":"NZD","in_stock":true},{"title":"6\/0 QTY 10","offer_id":45004699992118,"sku":"BH-P 6\/0 H11301","price":12.99,"currency_code":"NZD","in_stock":true},{"title":"7\/0 QTY 8","offer_id":45004700024886,"sku":"BH-P 7\/0 H11301","price":12.99,"currency_code":"NZD","in_stock":true},{"title":"8\/0 QTY 5","offer_id":45004700057654,"sku":"BH-P 8\/0 H11301","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"10\/0 QTY 5","offer_id":45004700090422,"sku":"BH-P 10\/0 H11301","price":13.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5990\/1494\/files\/beakpink2.jpg?v=1773561056"},{"product_id":"impressed-rolling-swivel","title":"Impressed Rolling Swivel","description":"\u003ch2\u003eThe Rolling Swivel Every Angler Needs\u003c\/h2\u003e\n\u003cp\u003eThe Impressed Rolling Swivel is a must-have for any angler. With its strong connection and ability to avoid tangled lines, this swivel has been designed to help you have the best fishing experience possible. Perfect for novice and experienced anglers alike, it makes a great addition to any tackle box.\u003c\/p\u003e\n\u003cp\u003eGo green with our Impressed Rolling Swivel! Our sustainable packaging is certified for ASTM6400 and EN1343 composability, so you can shop with a conscience, knowing you’re reducing plastic pollution and helping create cleaner oceans. Join the movement and reel in sustainability!\u003c\/p\u003e\n\u003ch3\u003eSmooth Performance with Rolling Swivel\u003c\/h3\u003e\n\u003cp\u003eA Rolling Swivel is essential for anglers who want smooth, uninterrupted line rotations. Because it reduces friction between the main line and leader, you can cast further and fight fish more effectively. However, not all swivels are created equal, so choosing one that's durable and reliable makes a big difference in your fishing experience.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eDurability You Can Rely On\u003c\/h3\u003e\n\u003cp\u003eWhen fishing in tough conditions, having a strong and dependable Rolling Swivel matters. These swivels are built to last because they're made from high-quality materials. But even with their strength, they remain lightweight, which means no extra drag on your setup. So whether you're targeting small panfish or large game fish, these swivels won't let you down.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003eEasy Installation and Versatility\u003c\/h3\u003e\n\u003cp\u003eThe best part about using a Rolling Swivel is how easy it is to attach to your gear. Because of its simple design, you don’t need any special tools or skills to set it up. And because it works well with both braided and monofilament lines, this swivel offers versatility for different types of fishing setups. So if you're looking for something that combines ease of use with performance, this is an excellent choice.\u003c\/p\u003e","brand":"WISE ANGLER","offers":[{"title":"1 \/ 47 kgs QTY 10","offer_id":45004700123190,"sku":"RS-I 1 TF-1040","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"1\/0 60 kgs QTY 10","offer_id":45004700155958,"sku":"RS-I 1\/0 TF-1040","price":12.49,"currency_code":"NZD","in_stock":true},{"title":"2\/0 75 kgs QTY 10","offer_id":45004700188726,"sku":"RS-I 2\/0 TF-1040","price":12.95,"currency_code":"NZD","in_stock":true},{"title":"2 \/ 43 kgs QTY 10","offer_id":45004700221494,"sku":"RS-I 2 TF-1040","price":11.49,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5990\/1494\/files\/DEF5B9A5-3D8D-448D-94F4-725246CF6ECC.jpg?v=1773561056"},{"product_id":"stormx™-cyclone-minnow-4-soft-lure-1","title":"StormX™ Cyclone Minnow  4\" Soft Lure","description":"\u003ch2\u003eBuilt to Perform. Inspired by Nature.\u003c\/h2\u003e\n\u003cp\u003eThe \u003cem\u003eStormX Cyclone Minnow\u003c\/em\u003e soft lure range is built for light-to-medium gear fishing across both fresh and salt water. With a natural baitfish profile, tight body roll, and thumping paddle tail, it delivers strike-triggering action on the drop, lift, or slow retrieve. Whether you’re stalking trout in streams or working estuaries for snapper, this lure adapts to every situation.\u003c\/p\u003e\n\u003cp\u003eEach lure is made from our exclusive \u003cstrong\u003eElaStormX™\u003c\/strong\u003e super-stretch material — built to handle multiple hook-ups without tearing. The floating design keeps the tail upright during pauses, perfect for dead-stick techniques and finesse fishing in shallows or over structure. Infused with \u003cstrong\u003eProBait™\u003c\/strong\u003e natural baitfish scent, it invites strikes and boosts hook-up rates.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoose your size based on gear and target conditions:\u003c\/strong\u003e\u003cbr\u003e3” – Perfect for finesse setups and smaller predators\u003cbr\u003e4” – Versatile size for estuary and freshwater systems\u003cbr\u003e5” – Ideal for larger presentations and aggressive feeders\u003c\/p\u003e\n\u003cp\u003eThis is next-gen soft lure fishing — built for performance, built to last, and built for the planet.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNatural baitfish profile with realistic scale detail\u003c\/li\u003e\n\u003cli\u003ePaddle tail with tight roll and thumping action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElaStormX™\u003c\/strong\u003e super-stretch, tear-resistant material\u003c\/li\u003e\n\u003cli\u003eFloating design – tail lifts naturally when paused\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProBait™\u003c\/strong\u003e scent to trigger and hold strikes\u003c\/li\u003e\n\u003cli\u003eWorks with jig heads, weedless rigs, or finesse setups\u003c\/li\u003e\n\u003cli\u003e100% plastic-free, home-compostable packaging\u003c\/li\u003e\n\u003cli\u003eNon-toxic, PVC-free, plastisol-free, and phthalate-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTarget Species\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAustralia:\u003c\/strong\u003e Trout, Australian bass, redfin, flathead, bream, mangrove jack\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew Zealand:\u003c\/strong\u003e Brown \u0026amp; rainbow trout, salmon, kahawai, trevally, snapper (light gear)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSizes Available:\u003c\/strong\u003e 3\", 4\", 5\"\u003cbr\u003e\u003cstrong\u003eQty per Pack:\u003c\/strong\u003e 3” (8), 4” (6), 5” (5)\u003cbr\u003e\u003cstrong\u003eScent:\u003c\/strong\u003e ProBait™ – Natural Baitfish Infusion\u003cbr\u003e\u003cstrong\u003eLaunch:\u003c\/strong\u003e September 2025\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStormX Cyclone Minnow — the ultimate soft lure range for light to medium gear. Built tough. Built clean. Built to catch.\u003c\/strong\u003e\u003c\/p\u003e","brand":"WISE ANGLER","offers":[{"title":"Poddy Gold \/ 6pcs","offer_id":45004699861046,"sku":"WACMSL-4 PG","price":13.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5990\/1494\/files\/IMG_2373_2.jpg?v=1773561056"},{"product_id":"screwed-snap-rolling-swivel","title":"Screwed Snap Rolling Swivel","description":"\u003ch2\u003eLure Swap Made Easy\u003c\/h2\u003e\n\u003cp\u003eThe Screwed Snap Rolling Swivel is the versatile lure swivel you need to stay one step ahead. With its slide-in connection and superior strength, you can quickly interchange your lure or stickbait to adapt to changing conditions. This must-have addition to your tackle box is perfect for when you're casting for big fish like kingfish and tuna. Make sure you don't miss your next catch!\u003c\/p\u003e\n\u003cp\u003eOur Screwed Snap Rolling Swivel is sustainably packaged with plant-based materials, so you can cast your line with a clear conscience! Reel in a guilt-free catch knowing that our sustainable packaging is 100% compostable and plastic-free! \"Good for the catch - Good for the earth\"!\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eSimply insert the eye or solid ring of your lure into the Screw Snap Swivel. 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With a natural baitfish profile, tight body roll, and thumping paddle tail, it delivers strike-triggering action on the drop, lift, or slow retrieve. Whether you’re stalking trout in streams or working estuaries for snapper, this lure adapts to every situation.\u003c\/p\u003e\n\u003cp\u003eEach lure is made from our exclusive \u003cstrong\u003eElaStormX™\u003c\/strong\u003e super-stretch material — built to handle multiple hook-ups without tearing. The floating design keeps the tail upright during pauses, perfect for dead-stick techniques and finesse fishing in shallows or over structure. Infused with \u003cstrong\u003eProBait™\u003c\/strong\u003e natural baitfish scent, it invites strikes and boosts hook-up rates.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoose your size based on gear and target conditions:\u003c\/strong\u003e\u003cbr\u003e3” – Perfect for finesse setups and smaller predators\u003cbr\u003e4” – Versatile size for estuary and freshwater systems\u003cbr\u003e5” – Ideal for larger presentations and aggressive feeders\u003c\/p\u003e\n\u003cp\u003eThis is next-gen soft lure fishing — built for performance, built to last, and built for the planet.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNatural baitfish profile with realistic scale detail\u003c\/li\u003e\n\u003cli\u003ePaddle tail with tight roll and thumping action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElaStormX™\u003c\/strong\u003e super-stretch, tear-resistant material\u003c\/li\u003e\n\u003cli\u003eFloating design – tail lifts naturally when paused\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProBait™\u003c\/strong\u003e scent to trigger and hold strikes\u003c\/li\u003e\n\u003cli\u003eWorks with jig heads, weedless rigs, or finesse setups\u003c\/li\u003e\n\u003cli\u003e100% plastic-free, home-compostable packaging\u003c\/li\u003e\n\u003cli\u003eNon-toxic, PVC-free, plastisol-free, and phthalate-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTarget Species\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAustralia:\u003c\/strong\u003e Trout, Australian bass, redfin, flathead, bream, mangrove jack\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew Zealand:\u003c\/strong\u003e Brown \u0026amp; rainbow trout, salmon, kahawai, trevally, snapper (light gear)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSizes Available:\u003c\/strong\u003e 3\", 4\", 5\"\u003cbr\u003e\u003cstrong\u003eQty per Pack:\u003c\/strong\u003e 3” (8), 4” (6), 5” (5)\u003cbr\u003e\u003cstrong\u003eScent:\u003c\/strong\u003e ProBait™ – Natural Baitfish Infusion\u003cbr\u003e\u003cstrong\u003eLaunch:\u003c\/strong\u003e September 2025\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStormX Cyclone Minnow — the ultimate soft lure range for light to medium gear. 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With its chunky baitfish body, lifelike forked tail, and scale-textured finish, it strikes the ideal balance between realism and reaction — making it deadly on snapper, kingfish, barramundi, and reef species.\u003c\/p\u003e\n\u003cp data-start=\"614\" data-end=\"905\"\u003eOn the drop, the tail flutters. On the pause, it suspends naturally. On a slow roll, it delivers a subtle yet powerful swim. Whether you're casting over reefs, working deep channels, or twitching along structure, the Storm Shad stays in the strike zone longer — right where the bite happens.\u003c\/p\u003e\n\u003cp data-start=\"907\" data-end=\"1186\"\u003eInfused with ProBait™ natural scent and built for durability, this lure delivers consistent hook-up rates without the constant re-rigging. 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More baits per pack means less packaging and more time fishing.\u003c\/p\u003e\n\u003chr data-start=\"2257\" data-end=\"2260\"\u003e\n\u003ch3 data-start=\"2262\" data-end=\"2302\"\u003e\u003cstrong data-start=\"2266\" data-end=\"2300\"\u003ePurpose-Built for AU\/NZ Waters\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2303\" data-end=\"2483\"\u003eDesigned and tested specifically for Australian and New Zealand conditions. 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It assists in creating the perfect dropper rig; providing strong connection between the leader and mainline, whilst eliminating the risk of tangles. Its innovative design provides impeccable strength and reliability for those looking to target 30lbs snapper.\u003c\/p\u003e\n\u003cp\u003eMake a guilt-free purchase with our Crossline Rolling Swivel with Pearl Beads! Our packaging is sustainably designed and comes with ASTM6400 and EN1343 compostability standards - letting you enjoy our product while helping us work together for a more sustainable future. Let's reduce plastic pollution and save marine life - \"Reel it in Sustainably!\"\u003c\/p\u003e\n\u003ch3\u003eWhat is a Crossline Rolling Swivel?\u003c\/h3\u003e\n\u003cp\u003eThe Crossline Rolling Swivel is an essential component in fishing tackle. It features a unique design that allows for smooth line transitions, reducing the risk of line twists. This is crucial for anglers looking to maintain optimal performance when reeling in fish. The addition of pearl beads enhances not only the aesthetic appeal but also adds weight, helping the swivel to sink quickly. Therefore, it serves both functional and visual purposes in your fishing setup.\u003c\/p\u003e\n\u003ch3\u003eBenefits of Using the Crossline Rolling Swivel\u003c\/h3\u003e\n\u003cp\u003eUtilizing the Crossline Rolling Swivel offers several advantages. First, it effectively prevents line tangles, making your fishing experience much more enjoyable. Anglers can cast without worrying about their line twisting, thanks to the durable construction and efficient design. Additionally, the pearl beads allow for better visibility in the water, attracting more fish. Thus, every angler should consider adding this item to their fishing gear because it aids in achieving better results.\u003c\/p\u003e","brand":"WISE ANGLER","offers":[{"title":"3x4 35 kgs QTY 5","offer_id":45004700385334,"sku":"RS-PB 3X4 TF-1061","price":10.99,"currency_code":"NZD","in_stock":true},{"title":"7x8  19 kgs QTY 5","offer_id":45004700418102,"sku":"RS-PB 7x8 TF-1061","price":10.49,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5990\/1494\/files\/1A7B69D7-27C1-4075-B309-F0ABCEBB1A94.jpg?v=1773561056"},{"product_id":"live-bait-hook","title":"Live Bait Hook","description":"\u003ch2 id=\"tinymce_scroll_sign\"\u003eEnhance Your Fishing Experience with Live Bait Hooks\u003c\/h2\u003e\n\u003cp\u003eExperience the ultimate in fishing success with Wise Angler Live Bait Hooks. Our improved design and sharper needle point are approved and tested by top anglers including Milan, Radonich, and Nathan O'hearn. Not only that, but our sustainable certified compostable packaging means 100% plastic-free fishing. Catch your next kingfish with confidence and sustainability in mind. Crafted from marine grade High Carbon Steel and coated in Black Nickel, our hooks are built to last and feature an ultra-strong, needle sharp point for precise hook-ups. Designed and made by anglers, for anglers.\u003c\/p\u003e\n\u003ch3\u003eWhy Live Bait Hooks Are Essential\u003c\/h3\u003e\n\u003cp\u003eUsing a live bait hook is crucial for a successful fishing trip. When you use live bait, it mimics the natural food sources of fish, making them more likely to bite. Live bait hooks are specifically designed to present the bait in a way that is appealing to fish. This could mean better catches on your next fishing adventure. Besides, these hooks are also easy to use, which makes them ideal for beginners and seasoned anglers alike.\u003c\/p\u003e\n\u003ch3\u003eChoosing the Right Live Bait Hook\u003c\/h3\u003e\n\u003cp\u003eThere are various sizes and styles of live bait hooks available on the market. It’s important to choose the right hook based on the type of fish you’re targeting. For instance, larger fish like bass require bigger hooks, while smaller fish may bite on smaller hooks. Also, consider the material of the hook; high-quality stainless steel is durable and resistant to corrosion. Therefore, investing in the right hooks can significantly improve your fishing success.\u003c\/p\u003e\n\u003ch3\u003eHow to Properly Use Live Bait Hooks\u003c\/h3\u003e\n\u003cp\u003eTo get the most out of your live bait hook, proper technique is essential. When using live bait, ensure that the hook is placed correctly to keep the bait alive longer. This will attract more fish, while also allowing for easier casting. Check your bait frequently and replace it if it appears dead or stale. This ensures that your bait looks enticing and fresh, increasing your chances of a successful catch. It’s all about being methodical and prepared when using live bait hooks!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"WISE ANGLER","offers":[{"title":"12\/0 QTY 3","offer_id":45004701073462,"sku":"LBH12-19301","price":10.99,"currency_code":"NZD","in_stock":true},{"title":"10\/0 QTY 6","offer_id":45004701106230,"sku":"LBH10-19301","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"8\/0 QTY 8","offer_id":45004701138998,"sku":"LBH8-19301","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"6\/0 QTY 10","offer_id":45004701171766,"sku":"LBH6-19301","price":10.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5990\/1494\/files\/FED213F3-EAA6-4004-9D32-300F8F4D95A0.jpg?v=1773561056"},{"product_id":"octopus-hook","title":"Octopus Hook","description":"\u003ch2 id=\"tinymce_scroll_sign\"\u003eUnderstanding the Benefits of an Octopus Hook\u003c\/h2\u003e\n\u003cp\u003eOctopus Hook is the perfect choice for surfcasting or estuary fishing. Constructed from high carbon steel with a premium marine grade finish, it's designed to withstand all conditions. It offers terrific bait presentation for multi-species, making it the perfect all-rounder for anglers.\u003c\/p\u003e\n\u003cp\u003eWise Angler fishing hooks range provides a guilt-free purchase with its 100% compostable packaging certified to both ASTM6400 and EN1343 composability standards. Not only is it environmentally friendly but you’ll also enjoy recreational fishing with a reduced carbon footprint and totally plastic-free. Good for the catch. Good for the earth.\u003c\/p\u003e\n\u003ch3\u003eWhat is an Octopus Hook?\u003c\/h3\u003e\n\u003cp\u003eThe octopus hook is a popular choice among anglers because of its unique design. 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Also, adjust your fishing technique according to the conditions, like the current and weather. Furthermore, because these hooks are easy to rig, you can quickly switch bait types or sizes, allowing you to adapt to changing conditions and increase your odds of catching more fish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"WISE ANGLER","offers":[{"title":"3\/0 QTY 10","offer_id":45004700680246,"sku":"OH 3\/0 H17801","price":8.49,"currency_code":"NZD","in_stock":true},{"title":"4\/0 QTY 10","offer_id":45004700713014,"sku":"OH 4\/0 H17801","price":8.49,"currency_code":"NZD","in_stock":true},{"title":"5\/0 QTY 10","offer_id":45004700745782,"sku":"OH 5\/0 H17801","price":8.49,"currency_code":"NZD","in_stock":true},{"title":"6\/0 QTY 10","offer_id":45004700778550,"sku":"OH 6\/0 H17801","price":9.99,"currency_code":"NZD","in_stock":true},{"title":"7\/0 QTY 10","offer_id":45004700811318,"sku":"OH 7\/0 H17801","price":10.49,"currency_code":"NZD","in_stock":true},{"title":"8\/0 QTY 10","offer_id":45004700844086,"sku":"OH 8\/0 H17801","price":11.99,"currency_code":"NZD","in_stock":true},{"title":"10\/0 QTY 4","offer_id":45004700876854,"sku":"OH 10\/0 H17801","price":10.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0698\/5990\/1494\/files\/2F66D6C9-EEAE-4A62-917F-202C75665EC7.jpg?v=1773561056"},{"product_id":"coast-lock-snap-rolling-swivel","title":"Coast Lock Snap Rolling Swivel","description":"\u003ch2 id=\"tinymce_scroll_sign\"\u003eExplore the Benefits of Coast Lock Snap Rolling Swivel\u003c\/h2\u003e\n\u003cp\u003eThe Coast Lock Snap Rolling Swivel combines premium brass construction with a stainless steel snap for the ultimate in marine-grade strength and rust resistance. Its precision engineering and superior craftsmanship make this swivel ideal for any fishing application.\u003c\/p\u003e\n\u003cp\u003eOur Coast Lock Snap Rolling Swivel is an essential addition to any angler's tackle box. The sustainable packaging is certified to both ASTM6400 and EN1343 standards, meaning no guilt-inducing plastics - just a guilt-free, planet-friendly purchase! Enjoy with confidence - \"Good for the catch. Good for the earth\".\u003c\/p\u003e\n\u003ch3\u003eEnhanced Durability for Your Fishing Adventures\u003c\/h3\u003e\n\u003cp\u003eThe Coast Lock Snap Rolling Swivel is designed for anglers who demand reliability. This swivel is constructed from high-quality materials that provide exceptional strength and durability. Anglers can trust that their tackle will withstand the test of time, even in challenging fishing environments. The robust design minimizes wear and tear, ensuring that your gear lasts longer.\u003c\/p\u003e\n\u003ch3\u003ePrevents Tangles and Improves Performance\u003c\/h3\u003e\n\u003cp\u003eOne of the primary advantages of the Coast Lock Snap Rolling Swivel is its ability to prevent line twists and tangles. This helps maintain proper lure action, which is crucial when trying to attract fish. The rolling mechanism allows smooth rotation, reducing stress on your fishing line. As a result, you can focus on catching rather than untangling.\u003c\/p\u003e\n\u003ch3\u003eEasy to Use and Versatile\u003c\/h3\u003e\n\u003cp\u003eUsing the Coast Lock Snap Rolling Swivel is incredibly straightforward. It features a user-friendly snap design that makes it easy to attach to your line and lures quickly. Moreover, this swivel can be effectively utilized in various fishing techniques, whether you're angling in freshwater or saltwater. 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Marine grade, it's a sustainable fishing tool that will accompany you for many fishing missions.\u003c\/p\u003e\n\u003cp\u003eOur product packaging is sustainably designed, certified to both ASTM6400 and EN1343 composability standards. Providing a guilt-free purchase, our packaging utilizes plant-based materials to reduce plastic pollution that harms marine life and communities. Let's work together for a more sustainable future and cleaner oceans - \"Reel it in Sustainably!\"\u003c\/p\u003e\n\u003ch3\u003eEnhanced Hooking Efficiency\u003c\/h3\u003e\n\u003cp\u003eThe demon circle hook is engineered to enhance your fishing experience. Its unique circular design allows it to set more effectively in fish mouths, leading to fewer missed catches. Additionally, the hook ensures a secure hold, so you can land more fish. This feature is particularly important when targeting species known for their aggressive strikes and sharp movements.\u003c\/p\u003e\n\u003ch3\u003eDurability and Reliability\u003c\/h3\u003e\n\u003cp\u003eConstructed from high-quality materials, the demon circle hook boasts impressive durability, which is essential for tackling larger species. It resists bending and breaking, so you can fish with confidence in various environments, from lakes to oceans. This durability makes it a reliable choice for both novice and experienced anglers who demand high performance from their gear.\u003c\/p\u003e\n\u003ch3\u003eVersatile Applications\u003c\/h3\u003e\n\u003cp\u003eWhether you are deep-sea fishing, freshwater angling, or targeting specific species, the demon circle hook is incredibly versatile. It can accommodate a range of bait options and fishing techniques, making it a go-to tool for a variety of fishing scenarios. 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With its chunky baitfish body, lifelike forked tail, and scale-textured finish, it strikes the ideal balance between realism and reaction — making it deadly on snapper, kingfish, barramundi, and reef species.\u003c\/p\u003e\n\u003cp data-start=\"614\" data-end=\"905\"\u003eOn the drop, the tail flutters. On the pause, it suspends naturally. On a slow roll, it delivers a subtle yet powerful swim. Whether you're casting over reefs, working deep channels, or twitching along structure, the Storm Shad stays in the strike zone longer — right where the bite happens.\u003c\/p\u003e\n\u003cp data-start=\"907\" data-end=\"1186\"\u003eInfused with ProBait™ natural scent and built for durability, this lure delivers consistent hook-up rates without the constant re-rigging. 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Infused with \u003cstrong\u003eProBait™\u003c\/strong\u003e natural baitfish scent, it invites strikes and boosts hook-up rates.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoose your size based on gear and target conditions:\u003c\/strong\u003e\u003cbr\u003e3” – Perfect for finesse setups and smaller predators\u003cbr\u003e4” – Versatile size for estuary and freshwater systems\u003cbr\u003e5” – Ideal for larger presentations and aggressive feeders\u003c\/p\u003e\n\u003cp\u003eThis is next-gen soft lure fishing — built for performance, built to last, and built for the planet.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNatural baitfish profile with realistic scale detail\u003c\/li\u003e\n\u003cli\u003ePaddle tail with tight roll and thumping action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElaStormX™\u003c\/strong\u003e super-stretch, tear-resistant material\u003c\/li\u003e\n\u003cli\u003eFloating design – tail lifts naturally when paused\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProBait™\u003c\/strong\u003e scent to trigger and hold strikes\u003c\/li\u003e\n\u003cli\u003eWorks with jig heads, weedless rigs, or finesse setups\u003c\/li\u003e\n\u003cli\u003e100% plastic-free, home-compostable packaging\u003c\/li\u003e\n\u003cli\u003eNon-toxic, PVC-free, plastisol-free, and phthalate-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTarget Species\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAustralia:\u003c\/strong\u003e Trout, Australian bass, redfin, flathead, bream, mangrove jack\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew Zealand:\u003c\/strong\u003e Brown \u0026amp; rainbow trout, salmon, kahawai, trevally, snapper (light gear)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSizes Available:\u003c\/strong\u003e 3\", 4\", 5\"\u003cbr\u003e\u003cstrong\u003eQty per Pack:\u003c\/strong\u003e 3” (8), 4” (6), 5” (5)\u003cbr\u003e\u003cstrong\u003eScent:\u003c\/strong\u003e ProBait™ – Natural Baitfish Infusion\u003cbr\u003e\u003cstrong\u003eLaunch:\u003c\/strong\u003e September 2025\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStormX Cyclone Minnow — the ultimate soft lure range for light to medium gear. 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Whether you’re stalking trout in streams or working estuaries for snapper, this lure adapts to every situation.\u003c\/p\u003e\n\u003cp\u003eEach lure is made from our exclusive \u003cstrong\u003eElaStormX™\u003c\/strong\u003e super-stretch material — built to handle multiple hook-ups without tearing. The floating design keeps the tail upright during pauses, perfect for dead-stick techniques and finesse fishing in shallows or over structure. Infused with \u003cstrong\u003eProBait™\u003c\/strong\u003e natural baitfish scent, it invites strikes and boosts hook-up rates.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eChoose your size based on gear and target conditions:\u003c\/strong\u003e\u003cbr\u003e3” – Perfect for finesse setups and smaller predators\u003cbr\u003e4” – Versatile size for estuary and freshwater systems\u003cbr\u003e5” – Ideal for larger presentations and aggressive feeders\u003c\/p\u003e\n\u003cp\u003eThis is next-gen soft lure fishing — built for performance, built to last, and built for the planet.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNatural baitfish profile with realistic scale detail\u003c\/li\u003e\n\u003cli\u003ePaddle tail with tight roll and thumping action\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElaStormX™\u003c\/strong\u003e super-stretch, tear-resistant material\u003c\/li\u003e\n\u003cli\u003eFloating design – tail lifts naturally when paused\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProBait™\u003c\/strong\u003e scent to trigger and hold strikes\u003c\/li\u003e\n\u003cli\u003eWorks with jig heads, weedless rigs, or finesse setups\u003c\/li\u003e\n\u003cli\u003e100% plastic-free, home-compostable packaging\u003c\/li\u003e\n\u003cli\u003eNon-toxic, PVC-free, plastisol-free, and phthalate-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTarget Species\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAustralia:\u003c\/strong\u003e Trout, Australian bass, redfin, flathead, bream, mangrove jack\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNew Zealand:\u003c\/strong\u003e Brown \u0026amp; rainbow trout, salmon, kahawai, trevally, snapper (light gear)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSizes Available:\u003c\/strong\u003e 3\", 4\", 5\"\u003cbr\u003e\u003cstrong\u003eQty per Pack:\u003c\/strong\u003e 3” (8), 4” (6), 5” (5)\u003cbr\u003e\u003cstrong\u003eScent:\u003c\/strong\u003e ProBait™ – Natural Baitfish Infusion\u003cbr\u003e\u003cstrong\u003eLaunch:\u003c\/strong\u003e September 2025\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStormX Cyclone Minnow — the ultimate soft lure range for light to medium gear. 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