{"title":"Do Better Colab","description":"\u003ch2 class=\"image-with-text__heading inline-richtext h1\"\u003eHow it all began.\u003c\/h2\u003e\n\u003cdiv class=\"image-with-text__text rte body\"\u003e\n\u003cp\u003eIn April 2021, Jen the founder of Do Better Colab realised that she needed some new snowboard socks, and as she went on the hunt, she encountered a few challenges. \u003c\/p\u003e\n\u003cp\u003eShe wanted to avoid synthetic materials due to all the issues with microplastics in our environment. She wanted natural, organically grown fibres that weren’t derived from animals. She also wanted a high performance sock with all the bells and whistles.\u003c\/p\u003e\n\u003cp\u003eTo her surprise, she couldn’t find what she was looking for, so she decided to create it and thus Do Better Colab was born.\u003c\/p\u003e\n\u003ch2 class=\"rich-text__heading rte inline-richtext h1\"\u003eThe evolution.\u003c\/h2\u003e\n\u003cdiv class=\"rich-text__text rte\"\u003e\n\u003cp\u003eWe live in an amazing time where we have instant access to information about literally EVERYTHING.\u003c\/p\u003e\n\u003cp\u003eIt’s a wonderful thing for the most part but at the same time, we are experiencing information overload and it has become increasingly hard to separate fact from opinion.\u003c\/p\u003e\n\u003cp\u003eWhen it came to environmental issues, she found this to be even more so. And as she went down the path researching fibres to create my perfect snowboard sock, she fell into a rabbit hole of information where there seemed to be no perfect solution.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"rich-text__heading rte inline-richtext h2\"\u003eAnd that’s when it hit me. There is no perfect.\u003c\/h2\u003e\n\u003cdiv class=\"rich-text__text rte\"\u003e\n\u003cp\u003eAnd the constant drive for us to find perfection causes us to do nothing.\u003c\/p\u003e\n\u003cp\u003eTHIS is eco anxiety in a nutshell.\u003c\/p\u003e\n\u003cp\u003eDo Better Colab begins with the humble sock, but it translates into so much more than that.\u003c\/p\u003e\n\u003ch2 class=\"image-with-text__heading h1 rte\"\u003eDo Better\u003c\/h2\u003e\n\u003cdiv class=\"image-with-text__text rte body\"\u003e\n\u003cp\u003e\u003cstrong\u003eDo Better\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003etranslates into all areas of life.\u003c\/p\u003e\n\u003cp\u003eIt is about making better choices as a consumer, doing better in your health and fitness journey, relationships, work and play. Not seeking perfection, but taking steps to just Do Better.\u003c\/p\u003e\n\u003ch2 class=\"image-with-text__heading h1 rte\"\u003eColab\u003c\/h2\u003e\n\u003cdiv class=\"image-with-text__text rte body\"\u003e\n\u003cp\u003e\u003cstrong\u003eColab\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis about you, me, us, we, them.\u003c\/p\u003e\n\u003cp\u003eTogether and collectively we make a difference.\u003c\/p\u003e\n\u003cp\u003eTogether we can do and achieve better things.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"organic-cotton-luxe-crew-sock-forest-imperfect","title":"Organic Cotton Luxe Crew Sock - Forest (Imperfect)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"195\" data-start=\"165\"\u003eWhat makes it \"Imperfect\"?\u003c\/strong\u003e\u003cbr data-end=\"198\" data-start=\"195\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eNot perfect by our standards, but still perfectly good to wear.\u003c\/p\u003e\n\u003cp\u003eThese socks have a small cosmetic flaw, like a minor thread pull. 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